A Black man's face dissolving into cloud and desert landscape — identity at the threshold of erasure

Maybe Might Matter

Whose voice does the machine carry?

The machines learned from us. Who decides how that knowledge comes back — and whose voice the answers carry? An ongoing inquiry, in pigment, sound, and the room.

The thesis

The way we have inadvertently fed these machines,
how they choose to disseminate that information,
and what it means to the future of our civilizations —
the validity of information and representation
Maybe, Might, Matter.

·The Origin
Origin storyWhere the name came from.

The Maybes.

Before the museum show, before the talks, before any of this — I was sitting at a desk drawing faces. Black faces. Variations on the same person. (I'd been asking the machine for a Black face and getting back a stereotype. So I figured I'd give it a better starting point.) I called them The Maybes because I didn't know what they were yet.

Then I fed the sketches into Midjourney v4 and watched the machine answer back. Variation after variation. Infinite, on demand, refined to my taste, as many times as I asked. (This is the part I get asked about most. People want to know if it felt like cheating. It didn't. It felt like teaching.)

I sat there asking: maybe these matter. might these matter. do these matter.

That's the name. The probabilistic register — maybe, might — is how language models think. The conviction — matter — is mine. The brand started here, in a question I asked the machine and didn't yet have the answer to.

may. might. do. matter.

Original hand-drawn Maybe — Sean's ink-on-paper sketch, 2023
⌗ 001 · Ink on paper
Original hand-drawn Maybe
⌗ 005
Original hand-drawn Maybe
⌗ 010
Original hand-drawn Maybe
⌗ 014
Original hand-drawn Maybe
⌗ 022
Original hand-drawn Maybe
⌗ 017

Twenty-two faces, drawn by hand. Every collection, every portrait the machine and I made after — started in this room.

02The Machine
The argumentWhat is AI? What you didn't know was already inside it.

The machine that learned from us.

Here's the short version Maybe Might Matter brings into every room: AI refers to computer systems that perform tasks usually requiring human intelligence — recognizing speech, understanding language, making decisions on complex data.

Large language models don't think. They pattern-match. They were trained on billions of documents, images, and conversations — decades of human internet activity. They learned off of us.

Then a small group of companies decided how that knowledge gets handed back. What the model will say. What it won't. Whose questions get answered first. Whose stories get surfaced. Whose voices get smoothed flat.

The machine learned from humanity.
The decision of how to give it back belongs to whoever holds the keys.

"Pretty much every big AI model just pulls off all the data it can — all the text, all the images. We're at an early point in the space, where everyone grabs everything they can, dumps it in a huge file, and kind of sets it on fire to train some huge thing. And no one really knows yet what data in the pile actually matters."

— David Holtz, Midjourney founder · The Verge, 2022

But who generated that data — and who decides how it gets handed back?

03The Gap

Your face.

Your voice.

Your language.

Maybe missing.

The Gap

Bias in AI isn't malicious. It's mathematical.

What is absent from the training data is absent from the output. The same model renders professional, family, beautiful a thousand times and the defaults skew the same way every time. They aren't neutral. They were taught.

A Black figure with the face erased by turquoise, yellow and magenta brushstrokes
A figure half-rendered, half-erased.
A second Black figure dissolved into raw painted gesture — turquoise, magenta, gold
The defaults aren't neutral. They were taught.
04The Work
The work20 originals from the museum show — every piece available as a print.

The work.

Each Maybe Might Matter piece is evidence — of what the machine sees, and what it has been taught to see. The artist is both author and subject of the experiment.

·Listen
The Aural ExperienceMusic written, produced, and released as Maybe Might Matter.

Press play.
Stay a while.

The latest Maybe Might Matter record loaded below — open the player, then keep scrolling for the rest of the catalogue. Across Spotify, Apple Music, Bandcamp, Tidal.

Latest · Bit of a Bop, Vol. II · Maybe Might Matter, 2026

05Teaching
BookingsWhy your room will want this.

What does this conversation
look like in your room?

I've stood in front of audiences of three hundred-plus on AI awareness, AI literacy, and creative authorship — at universities, museums, libraries, schools, conferences, and community programs. The room changes; the conversation adapts. Whoever's in your room — educators, students, curators, artists, professionals, parents, kids — there's a version of this talk for them.

Pilot · 30-day window Lighthouse engagement: any single 90-minute talk or workshop priced at $1,200 all-in (materials + admin included) for the first three bookings — schools, libraries, museums, or community programs. After that, full rate-card.

In-school $750 – $10,000
  • Single workshop (60–90 min, ~25 students) · $750–$1,500
  • School-wide assembly (200–500 kids) · $2,000–$3,500
  • 4–6 session series (single school) · $4,000–$10,000
  • Includes: materials, slides, age-appropriate adaptation
Educator PD · Train-the-trainer $1,500 – $3,000
  • Full-day training for teachers / librarians / curators
  • Curriculum framework + take-home materials
  • Follow-up coaching session (30 days)
Families & Camps $45 – $500
  • Saturday drop-in (per kid, 90 min) · $45–$75
  • Summer camp (5 days, 9–3, per kid) · $300–$500
  • Birthday / private group (8–12 kids, 90 min, flat) · $500–$900
  • Family duo — parent + kid, 90 min · $99–$149 per pair
Digital · At Home $39 – $499
  • Self-paced video bundle (family-friendly) · $39–$79
  • 6-week live cohort, weekly Zoom · $249–$499 per family
  • AI Creative Starter Pack (free with any booking)
For Brands · Commercial AI $2,500 – $25,000
  • Half-day brand workshop (creative team + leadership) · $2,500–$5,000
  • Prompt-engineering retainer (4 weeks, async + 2 live) · $6,000–$12,000
  • Campaign sprint — concept to deliverables in 14 days · $12,000–$25,000
  • Includes: signed usage rights, attribution framework, ethics review

For agencies, brands & in-house teams

Reserve a date

Every booking includes the AI Creative Starter Pack for every kid, parent, or teacher in the room.

·Read
ReadNotes from the practice.

Notes
from the practice.

The work asks visual questions; the notes ask the ones that don't fit in a frame. Pick one — four or five minutes each.

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06Records
Case studyCreative direction × generative tooling on commercial work.

Where creativity
met technology.

The cover-art commission for Gary Beals' The Melody Within project — Maybe Might Matter's creative direction merged with generative AI tooling to deliver commercial album art. Fifteen covers, one body of work. Hover any sleeve to feel it in the room.

Case study

The Melody Within project.

For Gary Beals' 2023 The Melody Within body of work — fifteen sleeves total. Scroll or drag — hover to bathe the room in the cover; tap to hear the track.

01 · The Melody Within
  1. The Melody Within — Gary Beals · cover by Maybe Might Matter
    01

    The Melody Within

    For Gary Beals · 2023

  2. Good People, Good Vibes — Gary Beals · cover by Maybe Might Matter
    02

    Good People, Good Vibes

    For Gary Beals · 2023

  3. Self Revolution — Gary Beals · cover by Maybe Might Matter
    03

    Self Revolution

    For Gary Beals · 2023

  4. How Do I Say (I Love You) — Gary Beals · cover by Maybe Might Matter
    04

    How Do I Say (I Love You)

    For Gary Beals · 2023

  5. Taste Ya — Gary Beals · cover by Maybe Might Matter
    05

    Taste Ya

    For Gary Beals · 2023

  6. I Like That — Gary Beals · cover by Maybe Might Matter
    06

    I Like That

    For Gary Beals · 2023

  7. All Of Me — Gary Beals · cover by Maybe Might Matter
    07

    All Of Me

    For Gary Beals · 2023

  8. Be Patient — Gary Beals · cover by Maybe Might Matter
    08

    Be Patient

    For Gary Beals · 2023

  9. Feels Like Heaven — Gary Beals · cover by Maybe Might Matter
    09

    Feels Like Heaven

    For Gary Beals · 2023

  10. Life Will Be Different — Gary Beals · cover by Maybe Might Matter
    10

    Life Will Be Different

    For Gary Beals · 2023

  11. Same Dude — Gary Beals · cover by Maybe Might Matter
    11

    Same Dude

    For Gary Beals · 2023

  12. This Time — Gary Beals · cover by Maybe Might Matter
    12

    This Time

    For Gary Beals · 2023

  13. Who Says — Gary Beals · cover by Maybe Might Matter
    13

    Who Says

    For Gary Beals · 2023

  14. (You) Tonight — Gary Beals · cover by Maybe Might Matter
    14

    (You) Tonight

    For Gary Beals · 2023

  15. TMW — Gary Beals · cover by Maybe Might Matter
    15

    TMW

    For Gary Beals · 2023

07The Shop
ShopTake a piece of the question home.

Wear
the question.

Embroidered tees and hoodies — the woven Maybe Might Matter mark, stitched. Print-on-demand via Printful, ships globally, no inventory waste. Tap any piece to pick a size + colour and add it to your cart.

Featured piece

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    Ask about the full apparel catalogue
    08The Artist
    ProfileA hand at the prompt. A camera. A question.

    A hand
    at the prompt.

    Twenty years behind the camera. One question in front of it. A practice that started in photography, drifted through graphic design, video, sound, and the room — and arrived, against expectation, at Maybe Might Matter.

    The hands stay anonymous on purpose. The work is what we want you to recognize first. The credentials sit underneath as a constellation — proof that whoever is steering this is steering it from inside the question, not from a podium above it.

    09Contact
    Get in Touch

    Let's make
    something matter.

    Consultation. Speaking engagements. Workshops. Collaborations. Prints. I read every message myself.

    Or write to info@maybemightmatter.com directly.

    "When ideas become infinite — what makes an idea unique?"
    — Sean Caesar

    Book Sean